Design Work

Instagram Post Design Instagram Post Design
Social Media

Beauty Studio Instagram Carousel

Premium carousel design showcasing before/after transformations with consistent brand aesthetic.

187% Engagement
3.2K Likes
Fashion Brand Post Fashion Brand Post
E-commerce

Fashion Collection Launch

Bold, scroll-stopping visuals for new collection announcement with clear CTA.

4.8K Reach
312 Saves
Brand Identity Brand Identity Design
Branding

Wellness Brand Visual Identity

Complete brand refresh with cohesive color palette and typography system.

Video Content

Instagram Reel Instagram Reel
Reels

UGC-Style Product Demo

Authentic, native-feeling Reel showcasing product benefits with trending audio.

47K Views
8.3% Engagement
TikTok Ad TikTok Video Ad
TikTok

Viral-Style Brand Awareness Ad

Hook-focused TikTok creative designed to stop scrolling in first 3 seconds.

112K Views
2.1% CTR

Meta Ads Results

Meta Ads Results Campaign Results
Meta Ads

E-commerce Conversion Campaign

Performance max campaign with dynamic product ads and retargeting.

4.8x ROAS
$0.42 CPC
$47K Revenue
Lead Gen Results Lead Generation Results
Lead Gen

Service Business Lead Campaign

Local targeting campaign optimized for high-quality consultation bookings.

$2.07 Cost/Lead
156 Leads

Detailed Case Studies

EXPERIMENT #001

E-commerce Fashion Brand: 4.8x ROAS in 90 Days

Transforming generic product ads into psychology-driven video campaigns that converted browsers into buyers.

The Challenge

A mid-sized online fashion retailer was struggling with:

  • Low ROAS of 1.8x (below profitability)
  • Generic product photos failing to stand out
  • High cost per acquisition eating into margins
  • Poor mobile performance

The Solution

Complete campaign restructure focused on:

  • UGC-style video ads featuring real customers
  • Audience segmentation by purchase behavior
  • Dynamic retargeting with personalized offers
  • Mobile-first creative optimization

Key Tactics

We implemented a multi-phase testing strategy starting with creative validation, moving to audience testing, and finally scaling winners. Every ad was crafted with psychological triggers (social proof, scarcity, FOMO) and optimized for the first 3 seconds to stop scrolling. Landing pages were rebuilt for mobile speed and conversion.

4.8x
ROAS
187%
Conversion Increase
$47K
Revenue Generated
-52%
Cost Per Purchase
EXPERIMENT #002

Beauty Studio: 312% Engagement Growth

Building a local beauty brand's Instagram presence from inconsistent posting to premium content that drives bookings.

The Challenge

Local wellness studio facing:

  • Inconsistent engagement (under 2% rate)
  • Low booking conversion from social
  • Competing with larger chain salons
  • No clear brand identity on social

The Solution

Complete content overhaul including:

  • Premium before/after photography
  • Strategic hashtag research
  • Consistent posting schedule (5x/week)
  • Local targeting ads for new clients
312%
Engagement Growth
$2.07
Cost Per Lead
156
New Clients
8.7K
Follower Growth

Want Results Like These?

Let's discuss how strategic testing and optimization can scale your brand.

Book Free Consultation